Beyond the Creative to the Business End of Things - Gary Edwards

This talk was given by Gary Edwards. Gary owns the company Digital Issue, where they produce online publications. He began by giving a brief overview of his career, and where he is today. He quickly made it clear that reputation is a very important thing for him. He said it was very hard to build, but can be lost so quickly. Once you gain a reputation, you have to make sure that you maintain it. He gave three pointers on how to gain a reputation:

• Research your market
• Look after your clients
• Know your competition

Although this talk was not what I was expecting, there was some interesting points brought up in it, and it was good to hear about the creative industry from another viewpoint.