Saturday, 13 April 2013

The Business Side of Freelance Illustration - Promotional Strategy and Clients

This started off by explaining what promotional strategies are, and what their aim are. A list was also given of example promotional strategies. It went over compiling a mailing list of art directors, editors, agencies and potential clients names and addresses.  It went over mailers, promotional schedules, social networking and agencies. It also touched on websites again, especially the About page, the Blog and what you want your website to do for you.

The lecture then went onto explain a bit about finding clients, and how to approach them, putting your own show on and social networking strategies. At the end of the lecture, a list of tips was given, which included, be generous, be a human, not a salesman, be consistent etc. The lecture concluded with a overview of the basics of your work, your business and marketing.

This lecture helped my understanding of how to promote yourself, and how to find and approach clients. I now feel more confident in approaching potential clients.

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