Blog for my thoughts and opinions on the lectures we received during Creative Futures week (5th - 9th March 2012 and 4th and 8th March 2013) from various guest speakers
Thursday, 7 March 2013
Beyond the Creative to the Business End of Things - Gary Edwards
This talk was given by Gary Edwards. Gary owns the company Digital Issue, where they produce online publications. He began by giving a brief overview of his career, and where he is today. He quickly made it clear that reputation is a very important thing for him. He said it was very hard to build, but can be lost so quickly. Once you gain a reputation, you have to make sure that you maintain it. He gave three pointers on how to gain a reputation:
Research your market
Look after your clients
Know your competition
Although this talk was not what I was expecting, there was some interesting points brought up in it, and it was good to hear about the creative industry from another viewpoint.